digital Strategist:
Champion of commercial viability

Focuses work on required outcomes

Market Analysis and Strategy Development

Conducts in-depth market research to understand industry trends, customer segments, and competitor strategies

Performance Monitoring and Optimization

Establishes key performance indicators (KPIs) or Objectives and Key Results (OKRs) to measure the effectiveness of digital strategies. performance to optimize continuously

Business Alignment

Ensures digital solutions support overall business plans and targets – Scopes financial impact, outlining the benefits, costs, resources needed, and projected return on investment (ROI).

Leads conceptual overall solutioning

Builds Awareness

Ensures understanding and endorsement throughout the organization (on all levels) to get the resources allocated to solve the task.

Steers the Assessment

Gauges the specific situation taking into account the inputs from all experts and set the focused and realistic ambitions for improvement (short- and mid-term).

Introduces Actions

Tailors the proven Digital Success Levers and Modules for the company-specific situation, consistently leveraging the contributions from the entire Pod and the latest best practices and benchmarks from the Digital Arena.

Brings in the right capabilities

Cross-functional synergies

Work closely with UX designers, engineers, data and analytics experts, and communication specialists to ensure a cohesive and integrated approach to digital solution development.